Made for daily.
Supplements only matter if you actually take them. We design for the habit, not the headline. Every gummy, every dose, every routine - built to be easy.
OUR STORY
Built by mates, for the daily.
Will and Caleb founded Project Arete to make supplements that actually fit into the lives of people who train, work, and want to do both well.
Shop the daily stackAUSTRALIAN OWNED
TESTED LOCALLY
SUGAR-FREE
EASY DAILY HABIT
WHAT WE STAND FOR
Our principles.
Three things we will not compromise on.
Tested locally.
LOAD is third-party tested in Victoria, batch by batch. We publish the certificates. No proprietary blends, no asterisks, no claims we can't back up.
Australian first.
Owned and operated in Australia. Dispatched same-day from Newcastle. Built by Aussies, for Aussies.
MEET THE FOUNDERS
Will and Caleb.
Two mates from Newcastle who got tired of supplements designed for shelves, not lives. We built Project Arete to make daily habits stick - starting with the basics done properly. Nothing in our range that we don't use ourselves.
WHERE WE DRAW THE LINE
Our standards.
Four commitments we keep, every batch, every order.
We test every batch.
Every production run of LOAD goes to a third-party lab in Victoria. We screen for ingredient identity, dose accuracy, and heavy metals. Anything off-spec gets binned. Certificates are public on request.
We don't hide formulas.
No proprietary blends. No "complex" or "matrix" labels that obscure what's actually inside. Every active is named and dosed at the level the science was done on.
We answer our own emails.
Direct line to the founders. No 1800 numbers, no offshore call centres, no chatbots. If something is wrong with your order, we want to know — and we'll fix it.
We're built for the daily.
If a supplement is hard to take, it doesn't get taken. Gummy form, dosed for two-a-day, made to taste good — designed around the habit, not the headline.
BY THE NUMBERS
Built in Australia, for the daily.
Owned, operated, dispatched
Australian-owned. Dispatched from Newcastle, NSW, same day Mon-Fri. Our team, our address, our reputation.
Third-party verified
Every batch of LOAD goes to an independent NATA-accredited lab in Victoria for full identity, dose, and heavy-metals screening.
Tight, deliberate range
LOAD by day, LIGHTS OUT by night. We don't chase SKUs. Two products, dialled in, taken daily.
What's not in our gummies
No proprietary blends. No artificial sweeteners we wouldn't eat. No ingredients we can't justify with a study.
BUILD YOUR STACK
Make habits stick.
Built by us, for people like us.
20% off subscriptions · Free shipping on subs · Cancel anytime