The beginning
Project Arete was founded by Will and Caleb, lifelong athletes from Newcastle, balancing gym training, endurance sport, work, and everyday life. We knew creatine and magnesium mattered, but taking them consistently was harder than it needed to be.
Project Arete exists to make supplementation easier to stick to. Consistency is where results actually come from.
Most people can get more out of their training and their day with the appropriate intake of creatine and magnesium, but it's tough to do through diet alone, and pills & powders suck.
The result
Whether you’re a run club hero, pilates queen, seasonal gym-goer, or just trying to feel better in your body, you’re likely under-consuming creatine or magnesium. This means you're not feeling as good as you can, and you're underperforming relative to your potential.
Our gummies are designed for people who don’t enjoy traditional supplements, or who’ve never supplemented consistently before. They’re third-party tested, made with natural ingredients, and are built to fit around your life.
Project Arete is proudly local, working with businesses to educate and promote healthier lifestyles, while building connections with new communities as we grow.
This is just the beginning. You’ll find other resources on our site, or on our socials to help you understand how creatine and magnesium work, and how you could be living better.
Simple habits. Better outcomes.
That’s Project Arete.
